mission
Solving real world problems for higher ed with innovation & technology
AMSimpkins & Associates ("AMSA") is a minority-owned technology company specializing in integration, innovation, and automation. AMSA’s integration team excels in Ellucian Colleague, Ellucian Banner, Oracle’s PeopleSoft, Workday, Salesforce, and more. AMSA Connect, our data integration management platform, offers enhanced visibility and control over integration data and operations. Additionally, our S.A.F.E. (Student Application Fraudulent Examination) platform provides Colleges and Universities with a robust solution to detect and prevent fraudulent student applications, ensuring the integrity of their admissions processes.
| Technology Consulting | Custom programming and application development, System implementation, System/data migration, Business process analysis, Project management |
| ERP/SIS Systems | Ellucian Colleague, Ellucian Banner, Workday, Oracle, Jenzabar (EX, CX, JX) |
| Higher Ed Solutions | CRM, LMS enrollment management, admissions, retention, housing, document imaging, athletics, alumni, financial, financial aid |
Maurice Simpkins
President & Founder
Maurice Simpkins is a distinguished former NFL player and the visionary founder of AM Simpkins and Associates ("AMSA"), a leading provider of higher education software solutions. With a successful career in professional football, Maurice developed a strong sense of teamwork, discipline, and strategic thinking that he now applies to the education sector.
After returning from the NFL, Maurice dedicated himself to transforming the way educational institutions operate. Under his leadership, AM Simpkins and Associates has become known for its innovative software that enhances student engagement and streamlines administrative processes. Maurice’s commitment to improving educational outcomes is reflected in the company’s mission to empower institutions through technology.
A graduate of Coastal Carolina University, Maurice’s passion for education extends beyond his professional endeavors. He actively engages in community initiatives aimed at promoting access to quality education for all students. His dedication to excellence and belief in the potential of every learner drives the core values of AM Simpkins and Associates.
In his spare time, Maurice enjoys mentoring young athletes and aspiring professionals, sharing insights from his experiences in sports and business. He lives by the motto that success is not just about personal achievements, but about lifting others along the way.
Executive Team
It takes dedicated, capable, and experienced leaders to ensure AMSA a global leader in the EdTech industry for many years to come. We are confident we have the right team in place to continue positive growth of the company.
LAQWACIA SIMPKINS
CEO/ Co-Owner
BOB DIGUARDIA
VP of Client Relations
NEBIYU HAILEMARIAM
Chief Technology Officer
Sales & Operations Team
TYLER MERWIN
Director of Sales
LISA HOLBROOK
Sales & Operations Coordinator
BEFAKADU ASMARE
Product Owner
RO LEVY
S.A.F.E. Technologist
SHAHAB AAL SHAHABI
S.A.F.E. Technologist
ARCHANA MUDHIRAJ
Engineer
SEE WHAT CUSTOMERS ARE SAYING
Testimonial from Dallas Baptist University's automated integration and data cleansing for all inter-campus systems utilizing the AMSA Connect Platform.